What does it take to build a business while balancing studies, work, and motherhood? In this podcast, Sweet Success: The Story Behind Bento Cakes, Digital Communications and PR student Medina Ramić explores the inspiring story of Amra Bašić, founder of the Sarajevo-based small business Bento Cakes.

Recorded in the warmth of Amra’s own home, the podcast takes listeners behind the scenes of a growing local brand. Through a relaxed and intimate conversation, Amra shares how she transformed her passion for baking into a business, discussing the creativity, dedication, and time management required to balance entrepreneurship with everyday responsibilities.

The podcast combines interview segments with authentic observational moments, allowing listeners to experience the atmosphere of Amra’s baking process firsthand. Rather than focusing solely on business success, the story highlights the realities behind running a small creative venture, including the challenges, unexpected interruptions, and personal sacrifices that often remain unseen.

By blending storytelling, ambient sound, and personal reflection, Sweet Success: The Story Behind Bento Cakes offers an honest portrayal of modern entrepreneurship and demonstrates how meaningful stories can be found in everyday lives and passions.

This podcast was produced as part of the Digital Storytelling course at the Department of Digital Communications and Public Relations, providing students with the opportunity to apply narrative techniques and audio storytelling principles through real-life stories from their community.

Full episode below: